D. WEB SITES AND ONLINE SERVICES DIRECTED TO CHILDREN

D. WEB SITES AND ONLINE SERVICES DIRECTED TO CHILDREN

1. COPPA pertains to internet sites or online solutions which are “directed to kids. ” Just exactly What determines whether or perhaps not a site or service that is online directed to kiddies?

The amended Rule sets away an amount of facets for determining whether a web site or online solution is directed to kids. Included in these are subject material regarding the web web site or solution, its artistic content, making use of animated figures or child-oriented tasks and incentives, music or other content that is audio chronilogical age of models, existence of kid a-listers or superstars whom attract kiddies, language or any other faculties associated with the site or online solution, or whether marketing marketing or showing up on the site or online solution is directed to kiddies. The Rule additionally states that the Commission will give consideration to competent and dependable evidence that is empirical market composition, in addition to proof about the intended market of this web web site or solution. See 16 C.F.R. § 312.2 (meaning of “Web site or online solution directed to young ones, ” paragraph (1)). Continue reading “D. WEB SITES AND ONLINE SERVICES DIRECTED TO CHILDREN”