eTRUST’s objective is always to establish specific and trust that is institutional self- confidence in electronic deals. The business promises to build this general public trust and confidence through a method of “trustmarks”, or logos, addressing dilemmas of concern to finish users. The “trustmarks” will soon be supported by an accreditation procedure with recommendations for companies and businesses whom license them. The eTRUST concept is modeled on approaches which have proven effective within the self-regulation of other industries, and includes:

A branded, built-in system of”trustmarks” which represents assurance of privacy and transactional safety. These “trustmarks” are backed by the certification procedure with tips and criteria for businesses or organizations whom permit them.

An substantial training and understanding campaign for both companies and consumers.

An assurance/enforcement/compliance process self-assessment that is involving community monitoring, spot checks and expert 3rd- celebration auditing.

A scalable system when it comes to the different parts of the system, like the conformity procedure, in line with the many types and sizes of companies and companies in addition to changing market.

An process that is open infrastructure for developing and changing tips as market requirements change.

Security and privacy come in various ways interlinked. Although the eTRUST model does apply to both privacy and protection, privacy assurance is the initial focus of this trustmark system. ETRUST is currently having a three-tiered a number of privacy trustmarks which characterize just exactly exactly how information that is personal be utilized:

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